Products to Sell

Part    4    ‐    Products    to    Sell   
 11.0 What to Sell
 11.1. Digital Products

You are aiming to sell a digital product over and over again. You should create a website around your chosen niche that focuses on your digital product. Then you should build everything around this product so that your potential customers are pointed to your sales page as they learn more about your niche and about you. 

It really is that simple. The hard part is persistence to make it work and the patience to get real humans to your website. This is that part that takes time and you need to work on your website daily. 

I highly recommend you focus on one digital product only. Don’t try more than one product. I made this mistake and it took forever to get the first sale. I spent time rebuilding websites, recreating products and generally floundering around for years. 

Eventually I realized that the best thing I could do was create quality for the long term and build products that were excellent value for money and delivered exactly what the customer wanted. 




Focus on 1 digital product only for the long term


Do this until you are getting a steady stream of sales, because if you don’t you will spread yourself too thin and get poor results from several places. This just becomes disheartening because it makes it hard to choose on where to focus your energy the most. 

11.2. Someone Else’s Product

If you think creating your own product is too difficult, you can sell someone else’s product. The best place to do this is Clickbank. 

You may have already heard about this website before and it is a good place to find products to sell.

However, there are a lot of products on there that are rubbish and simply do not sell. There are a few things you should look for when searching for a product to sell. 

 Does it meet your niche?  Does it expand your niche?   Can you write about it passionately?   Can you write about it for more than a year? 

You need to realise that you are in a long term project and you should focus on long term goals. Get rich quick is simply not going to happen. 

Check Clickbank products before you choose your niche to see if there are products you can sell that have been created by others and are ready to sell. 

11.3. Create Your Own

The best thing you can do is create your own product and sell it through your own landing page and through Clickbank. This then gives you opportunities to get others to sell your product as affiliates. 

This is where the power of compounding your efforts takes hold and allows you to expand your sales dramatically.

You will need to sign up to Clickbank and learn about how they operate. You will also need to pay the fees required to list your product with Clickbank. Therefore, you should ensure your product is worthy of a sale and is going to sell. 

If you create a product that does not sell, you simply will not get affiliates interested in your product and you will struggle to make sales or even worse, people will ask for refunds.  

11.4. How to Create a Product

Creating a product is going to take some real effort. You should know a lot about your niche and be able to write well about it. Then you need to think about how you are going to present it. Will it be an e-book or a digital video or recording or a combination of everything? 

Whatever you do, make sure it is quality work. Work that will impress people and give them the information they need and crave. 

When creating your product think about what problems you are solving for the customer. This will allow you to create a good landing page or sales page which focuses on their problems and the solutions you are going to give them to get what they desire.
11.5. Your Landing Page

When creating a sales page I try to keep it informative and simple to read and understand. Creating a page that explains in detail your product is going to assist you in making sales. 

There are also some important things you should say on your website to build trust between you and your potential customer. 

 A heading that highlights the primary problem of the potential client  An interesting story to read that is entertaining and informative that is real and an experience that you have had  A 100% Money Back Guarantee  Clear Frequently Asked Questions that cover all possible questions of your potential customer to help build trust  A secure payment gateway like Paypal  A contact phone number and address to show people you are real and not a scammer  Real testimonials from other customers

The landing page or sales page I create is simple with limited room for distractions. You want your potential customers to focus on your product and how you can solve their problems so you don't want them getting distracted otherwise they will leave. 

Before Google made some major updates to their algorithm I would always create one sale page with no links on it whatsoever apart from a buy now button. 

This worked well because people were focused on the one page and would not get distracted by advertisements or other links. Now that Google has updated their algorithm, it makes it hard for a page with no links on it to rank well. 

So what I do now is make the sales page the main page of the website and utilise the menu systems in Wordpress to build a reputable business that focuses on the one product. 




Create a Quality Website that Funnels Potential Customers to your Sales Page


This ensures the website ranks well in search engines because it is information, reduces the bounce rate and has easy navigation so customers can explore the website in detail.
Google will reward you with good rankings if you build a website that is professional, easy to navigate and full of quality information. Genuine customers will find your product and buy it if they can see you are knowledgeable and passionate about your particular niche.  


11.6. Rules To Remember



Sell a Digital product over and over again.
 


Choose one product only and focus on it like a laser beam.
 


Once you have sold a few and you know you have a good product – look for ways to sign up affiliates.

12.0 Payment Merchants

12.1. An Easy way to Collect Money

There are plenty of payment merchants around to collect your money. However one of the most commonly use merchant is Paypal. 

Paypal allows you to create a Button easily and integrate this one you Wordpress website within minutes. 

Go to Paypal to learn more. 


12.2. Rules To Remember

13.0 Product Delivering

13.1. Delivering your products

There are also a few websites around that can deliver your products for you. One of these that is competitive and easy to use is E-Junkie.  

This is a very versatile website that allows you to load products up and deliver products easily. It also integrates with Paypal. 

You need to automate your system as much as you can. E-Junkie and Paypal together do this for you. 

It is a great way to ensure you are delivering your product to your customers without errors and without you having to do anything manually. 


13.2. Rules To Remember



Use a website that delivers your products to reduce your time online

Use a simple Paypal Solution