Find a Niche - How to Find your Niche

6.0 Find a Niche

6.1. How to Find your Niche

Choosing the right niche or product would have to be one of the harder choices to make when it comes to making money online. You must choose carefully because you will be growing your business for the long term and once you start, you really don't want to change down the track. 

Think about a niche that meets the following criteria:

 You are passionate about  You can create digital products for  You can expand into many areas  You can easily create content for

This may at first seem a little bit overwhelming, however plenty of people have done this so refer to what others have already done. 

An excellent reference tool is to use the Clickbank marketplace as there are over 21,000 products already on there. All you need to do is tap into a niche that has a market and deliver exceptional quality. 

Find a subject matter that you love and know a lot about and stick to it. Focus on that niche and become the expert and you will reap the rewards as people view you the expert in your niche. 

This is important and you ensure you know what you're on about. For example, if your niche is Boeing jet engines and all you know is what they look like, then chances are you won't have much to say about them. 

You need to be passionate about your niche. Passionate to research more into it and give your customers more and more so they can see that you have a passion for your subject. 

As your business grows, you can also outsource your work to others who are also passionate about your niche and grow your business more and more. 

Finding it tough to find a niche? Well it isn't that hard. But you should be very careful what you choose because you will find it hard to digress into something else if you don't choose the right niche. 

6.2. Choices Everywhere

The world is full of people with problems. Everyday someone needs a problem fixed. This is where you come in. The problem solver. 

However, what problems can you fix and what do you know a lot about? There are already millions of solutions online for free. So how on earth do you find something that meets your passion and is sellable? 

The truth is - only you are going to be able to answer that. Maybe you know a lot about;

 Fitness;  Running;  Motorbikes;  Vehicles;  Clothes;  Management;  Computers;  The list goes on and on. 

The key is to find a niche that you can expand for the long term. You want to be able to:  

Create something once and sell it OVER and OVER again.

This is one of the keys to success and is what you are aiming for. You must have a product - wether it is yours or someone else's that you can sell over and over again without having to make it each time. This is the only way you can maximise your gain and compound your efforts. 

If you are creating something new for a new customer each time, you are a slave to your time. Plenty of people do this everyday around the world and are passionate about their field of expertise. 

6.3. Taking it a Bit Further

For example, let's say you have a strong passion for motorbikes. In fact, you have two of them and you absolutely love taking them out in your free time. You are a member of a club and go on weekend rides. You polish your bike and it never gets a chance to get dirty. You have the best riding gear and spend big bucks on everything related to bikes. 

So you are passionate - get the idea?
What could you possibly sell in this niche? There are literally thousands of products if not millions. 

 Motorbike tires;  Riding gear;  Stickers;  Helmets;  Oil;  Instruction manuals;  Accessories.

The list goes on and on. 

So, all you need to do is create a website and focus directly on your niche. However, there is more to it than that. 

You could set up a website and sell physical products and mail them off;

or

Set up a website and sell digital products which people download.

I know which one I would prefer to do. The digital product option is certainly the better option. 

6.4. Digital Products

So, how can you turn your passion into a digital product? You may not need to - someone has probably already done this before you. If you are not up to making your own digital product, then find a reputable digital product created by someone else and sell theirs. 

People make significant incomes doing this, however if you really want to have full control you should create your own digital product that target a very narrow niche and become the expert. This is easier than it sounds. The hard part is sticking to your niche and not getting distracted by other niches which you think you can do better in. 

So, find a niche and stick to it. Create a digital product, create a website and sell it. Sell it over and over again. Keep focusing on your product, improve it and also focus on your customers. Give them exactly the answers they need. Become the expert and feed them with 100% relevant and up to date information.
Get affiliates to sell it for you and your customer base will develop faster than you can do on your own. 

Lastly - charge the right price for your product. Don't sell it cheaply if it is a good quality product. Don't undersell yourself. You have worked hard to put the product together so make sure you have the right price on it. 

If it is too cheap - people will think it has no value - when really it might be full of excellent value. Take a close look at your product. How does it compare with others in the market?  


6.5. Rules To Remember

Physical or Digital Product? I choose Digital

Price it well